04 February 2022 @ 16:32pm | Dan Wilson
The marketplace Secret Sales has gone live with 687 new brands in the past year as retailers have embraced discounted ecommerce as a valuable channel in the past year. Tommy Hilfiger, Aquascutum, Regatta, Trespass, Hackett, Dsquared2, Diesel, Michael Kors and Quiz Clothing are among the new big names now selling on the platform.
Already 1600 global brands are reported to sell their products at a discount on the site.
They say that they had over 600,000 individual SKUs in 2021 available to the over 31 million unique shoppers who visited visited the marketplace last year. Secret Sales is a curated marketplace which strongly features complementary products to entice shoppers. Secret Sales is particularly strong in the fashion, beauty and homeware sectors.
Sheraz Ramzan, Chief Commercial Officer at Quiz Clothing says:
“We are delighted to have partnered with Secret Sales as they offer a more aspirational channel for clearing sale stock without the need for aggressive discounting, The ability to capture customer data provides a considerable advantage over other platforms and we look forward to growing our business with Secret Sales.”
The appeal of Secret Sales for retailers with the ability to shift overstock at a good price without damaging their brand reputation.
Chris Griffin, Secret Sales CEO says:
“When Secret Sales launched as a marketplace in March 2020, we set out to build a digital equivalent to designer outlet destinations and create a shift in industry thinking around discounting.
We are now seeing phenomenal demand from hundreds of brands that are moving away from a sole cash-recovery focus and embracing our business model which offers a clean and profitable exit strategy for selling non full price inventory in a sustainable way. Given our brand and product catalogue, we are fast becoming the largest marketplace for discount fashion in Europe.”
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